Marketing Analysis of Food Company

Marketing Analysis of Food Company 1.0 Calcium Company (CC) is a wholesale company and has long term presence plan in Auckland, New Zealand. They have invested lots of capital of launch a new product in a market. Calcium Company will be making flavored yogurt for growing kids and children. It has a unique product line which is currently in place. The company will be offering large variety of flavors. It has calcium and other vitamin and minerals in flavored yogurt. This report will look at the SWOT and PEST analysis whereby it helps to make product survive in the market. Moving on, it will go into depth the benefits of the new product in the market. In final report CC will try to launch successful product. Yummy kids will become a very trendy choice for children’s drinking milk and Calcium Company strongly believes that this will become a very meaningful and profitable investment for the future of children in our society. 1.0 Introduction CC was opened in 2006; it was making milk only and then later diversified into flavored yogurt. Since it made huge profit over the years so they decided to make the other profits. They are launching a new product in the market which is flavored yogurt. Their target market is kids 5-14 year old children. It has high content of calcium Objectives are as follows: To meet first year sales projections To grab market share within years time by 25% Plan to diversify other products in next five years time. 3.0 Situation Analysis Marketing information helps managers to make better decisions about their management such as market size and market share. 3.1 Marketing Information Pie chart 1 The above pie chart shows the market share of respective company. 3.2 SWOT Analysis Strength Healthy product Skilful labours Weakness New product Opportunities new product Threat Competitors The SWOT analysis illustrates S+T (3) and W+T (2) so the introduction of the new product is feasible. 3.3 External Environment Analysis Political and Legal factor GST Tax Income level Economic factors Insurance rate Social and Cultural factors Healthy and nutritious Technology factors Availability of resources and technology Advance technology’s Environmental factors Global warming, environmental issues. Changes in temperature can impact on many industries including dairy farming (U.K essays.com 2013). 4.0 Segmentation Strategy 4.1 Segmentation Variables It looks at the cost which is involved in launching of the new product in the competitive market. 4.2 market segment profile They are two competitors in market which is Fonterra and Goodman Fielder. At this stage they are very competitive in the market. So CC is trying to gain market share in the competitive market. 5.0 Targeting Strategy The market will target the competitors. The competitors are Fonterra and Goodman Fielder. This market looks at the age group 5-14 years old. This age group needs calcium and protein in their diet for growth. 5.1 Rational and Strategy CC will have differentiated product in the market for everyone. 6.0 Positioning The above diagram shows where yummy kids places it price which is at c. 7.0 Product The above yummy kids will attract the attention of kids because it’s so color and they name speaks. 7.1 Product Classification Existing Milk product Existing Yogurt product Calcium Fruity yogurt Iced coffee Meadow fresh 7.2 Product Line and Mix CC main product is milk which is the core base of the business later moved ahead with skim and diet milk and introducing drinking chocolate milk. CC company has a reasonable variety of product mix to present their retailers and customers also intend to introduce plain and fruity yoghurt in future. 7.3 Product Branding, Packaging and Labelling Labeling: there is bears photo on the package. It will contain the ingredients and contents on the container. 8.0 Promotion CC will have billboards, magazines and posters in dairy shops. 8.1 Objectives To attract attention of the customer s in the market. 8.2 Promotion Mix The primary objectives of the milk product yummy kids are to firmly establish CC companys brand positioning as well as development strategies to the target market. Therefore objectives of advertising the yummy kids yoghurt are; Increase awareness enlighten the importance of Protein Calcium in growing kids Provide information about the product Let the customers be aware that CC company is 100% New Zealand owned 8.3 Advertising CC will advertise their product on T.V at around children program time. 8.4 Sales Promotion It will be promoted on TV channels in order to attract the attention of the customers. 9.0 Pricing CC will allocate its price at low due it’s a new product in the market. 9.1Pricing Objectives Maximize profit Gain market share 9.2 Pricing Method Hence, the cost of each tub of yummy kids: Material$0.10 Processing cost$0.10 Labour cost$0.10 Total Cost$0.30 Profit margin $0.20 Add GST$0.10 Total cost of a tub of yogurt will be $0.70. 10.0 Distribution 10.1 Distribution channels Wholesalers will deliver the product to retailers and then customers will buy the product from the retailer. 10.2 Factors affecting distribution channel The factors which might affect could be cost of logistic department or they may not arrive on time to deliver the product. 10.3 Distribution intensity It will be distributed to count down, packnsave and other diary stores. 11.0 Control Systems 11.1 Budgeting CC company has budget set for their new product yummy kids. Company will focus on their budget to cater for the new product. Below is the sample budget of launching new product: Expenses Materials$20000 Processing cost$1500 Labour cost$15000 Fixed costs Machines$10000 12.0 ETHICS AND SOCIAL RESPONSIBILTTY 1. Packaging will be biodegradable 2. Product will be thoroughly tested before introducing in the market. 13.0 Conclusion In conclusion, Calcium is added to fruity yogurt in countries which is very popular with kids. Further research was also carried out on the population of Auckland especially focusing on the kid’s population (UK.Essay.com, 2013). This report does not reveal any information of CC Company’s customers and their buying habits who live across New Zealand where yummy kids can be distributed to retails to increase market share and generate return on investment. 14.0 Reference List Statistics New Zealand. (2011). Dairy Product Manufacturing Retrieved from http://businesstoolbox.stats.govt.nz/IndustryProfilerViewProfile.aspx?ProfileID=CC131 Statistics New Zealand. (2012). National Population Estimates: June 2012 Quarter. Retrieved from http://www.stats.govt.nz/browse_for_stats/population/estimates_and_projections/NationalPopulationEstimates_HOTPJun12qtr.aspx Thomadsen, R. (2007). Product Positioning and Competition: The Role of Location in the Fast Food Industry. Marketing Science, pp. 792-792-804. Retrieved from http://ezproxy.aut.ac.nz/login?url=http://search.proquest.com/docview/212253097?accountid=8440

Bosnia-Herzegovina genocide :: essays research papers

Bosnia-Herzegovina genocide Genocide, the systematic and planned extermination of an entire national, racial, political, or ethnic group. From 1992-1995 that was happening in Bosnia-Herzegovina. In the Republic of Bosnia-Herzegovina, conflict between the three main ethnic groups, the Serbs, Croats, and Muslims, resulted in genocide committed by the Serbs against the Muslims in Bosnia. Bosnia is one of several small countries that emerged from the break-up of Yugoslavia, a multicultural country created after World War I by the Western Allies. Yugoslavia was composed of ethnic and religious groups that had been historical rivals, even bitter enemies, including the Serbs (Orthodox Christians), Croats (Catholics) and ethnic Albanians (Muslims). During World War II, Yugoslavia was invaded by Nazi Germany and was partitioned. A fierce resistance movement sprang up led by Josip Tito. Following Germany's defeat, Tito reunified Yugoslavia under the slogan "Brotherhood and Unity," merging together Slovenia, Croatia, Bosnia, Serbia, Montenegro, Macedonia, along with two self-governing provinces, Kosovo and Vojvodina. Tito, a Communist, was a strong leader who maintained ties with the Soviet Union and the United States during the Cold War, playing one superpower against the other while obtaining financial assistance and other aid from both. After his death in 1980 and without his strong leadership, Yugoslavia quickly plunged into political and economic chaos. A new leader arose by the late 1980s, a Serbian named Slobodan Milosevic, a former Communist who had turned to nationalism and religious hatred to gain power. He began by inflaming long-standing tensions between Serbs and Muslims in the independent provence of Kosovo. Orthodox Christian Serbs in Kosovo were in the minority and claimed they were being mistreated by the Albanian Muslim majority. Serbian-backed political unrest in Kosovo eventually led to its loss of independence and domination by Milosevic. In June 1991, Slovenia and Croatia both declared their independence from Yugoslavia soon resulting in civil war. The national army of Yugoslavia, now made up of Serbs controlled by Milosevic, stormed into Slovenia but failed to subdue the separatists there and withdrew after only ten days of fighting. Milosevic quickly lost interest in Slovenia, a country with almost no Serbs. Instead, he turned his attention to Croatia, a Catholic country where Orthodox Serbs made up 12 percent of the population. During World War II, Croatia had been a pro-Nazi state led by Ante Pavelic and his fascist Ustasha Party. Serbs living in Croatia as well as Jews had been the targets of widespread Ustasha massacres.

Exam stress

Exam stress managements Notes for slide one Excessive worry about upcoming exams, fear of being evaluated, and apprehension about the consequences are some of the factors that cause anxiety and exam stress. Exams are pretty much always stressful but it's completely possible to manage some of the stress that's brought on by exams if you manage your time properly and meet all the information needs without burning yourself out. Certain techniques that you may use for exam stress management are : Notes for slide two â€Å"improving learning skills† Use review cardsAlways keep some review cards with you to read over when you are waiting for something else to happen. This could include when you are traveling or waiting in line at the bus stop, bank, supermarket, cafeteria and so on. You could also place review cards in common locations which you pass frequently in your house, such as on the fridge door, bathroom mirror, etc. Frequent repetition and review is one of the keys to remem bering information easily and effectively. Activity for students during the workshop: ask them to prepare revision notes in form of review cards on one of their topics.Slide three: Create a road map for studying Make your books, notes and essays user-friendly. Use headings and highlighting to prepare your learning Journey beforehand. Use various color of high lighters to categorize the notes in order of their importance. For example things that you still have to learn can be highlighted in bold shades like pink or yellow while for the things you have already memorized in past can be marked green. The road map to studying can be created using stick on in heap of different colors.Place read stick on in shape of a book mark on all the activities that are urgent and are related to the opics that your teacher has guided you will carry most marks in the exam, topics that you have already revised can be put under a green stick on while attach yellow stick on to the pages that you have alre ady memorized and you plan to revise those topics on the last night. In this way the landmarks are clear in your mind before you try to commit information to them mitigating your stress levels.Activity for students during the workshop: provide them with stick ons of red, yellow and green and ask them to create a road map for one of their subject. Slide four: The Link and Story Methods The Link Method is one of the easiest mnemonic techniques available. You can used it to remember long lists or acronyms by making simple associations between items/ words in the acronyms and linking them with a vivid image/ story/ rhyme containing the words. Taking the first image, create a connection between it and the next item and so on.Activity for students during the workshop: ask them for most common abbreviations they use or have difficulty in remembering and make a story on one of them. Slide five â€Å"Time management† Slide five: Use a calendar In addition to your weekly planner, inves t in a large monthly wall calendar. Jot down all the important due dates, deadlines, exams, etc so they are in front of you as a visual reminder. This will make you more aware of important dates and allow you to adjust or rearrange plans if you are behind schedule.Slide Six: Make a schedule After establishing your priorities, set up a schedule which respects your priorities. A wide variety of student organizers, diaries, planners, electronic tools and time management systems are available on the market. Choose or create whatever seems best for you. Many students select weekly planners that enable them to see the big picture more easily. Make sure your system is something you are very comfortable with as you will be referring to it often. Then, set up your schedule in this order: Mark in all your fixed commitments such as classes, seminars and tutorials.These are the givens, which you cannot change. Add in study time. Block off large sections of your day, reserved for studying alone, as well as shorter review periods. Organize your peak study times to coincide with the times of day when you are most awake and alert. Mark in other non-study activities. These are the important but lower priority items, such as exercise, recreational classes, or socializing, which you will fit in when possible. Slide seven: to do lists To-Do Lists are prioritized lists of all the tasks that you need to carry out.They list everything that you have to do, with the most important tasks at the top of the list, and the least important tasks at the bottom. By keeping a To-Do List, you make sure that your tasks are written down all in one place so you don't forget anything important. And by prioritizing tasks, you plan the order in which you'll do them, so hat you can tell what needs your immediate attention, and what you can leave until later. To-Do Lists are essential if you're going to beat work overload. How to prepare to do lists-Step 1: Write down all of the tasks that you need to complete.If they're large tasks, break out the first action step, and write this down with the larger task. Step 2 Run through these tasks allocating priorities from A (very important, or very urgent) to F (unimportant, or not at all urgent). List tasks in order of importance and start working upon them. Activity for students: ask them to prepare a to do list for the ctivities relating to their current week. Slide eight: managing time given in exam Allow sufficient time at the beginning to – read through the paper – decide which questions you're going to answer, and – how you're going to approach them.Allocate time for each question based on the number of marks it's worth. allow time at the end to check your work and fill in the gaps Never forget to allocate 5 minute reading period in which you must read all questions carefully, underline important factors in that questions, circle the questions that you hope to attempt in case of a hoice, once you have read the entire question paper carefully, now start attempting the questions and start marking the questions that you have solved. At the end of the exam, reserve at least 15 minutes revision time at the end for checking.Slide nine: physical stress busters Get plenty of Sleep – your body needs time to process all the information you are taking in and re-energise, so that it is ready tor the day ahead. Eat Healthy – avoid processed and fast food as much as possible. Try eating foods high in omega 3 as this is great brain food. Avoid Caffeine (e. g. offee, caffeine tablets, Red Bull) and high sugared snacks, as these give you a short lift before making you crash and burn. They can make you feel sick and can interfere with your sleep and therefore your ability to concentrate.You actually study better with regular breaks, getting lots of sleep and from exercising. Avoid Cramming the night before an exam, make sure you get a good night sleep and wake up earlier if you want to read over your notes rather than staying up late Slide ten: creativity skills Brainstorming is commonly used to generate ideas, and to come up with creative solutions to problems. Brainstorming combines a relaxed, informal approach to problem solving with lateral thinking. It encourages people to come up with thoughts and ideas that can, at first, seem a bit crazy.Some of these ideas can be crafted into original, creative solutions to a problem, while others can spark even more ideas. This helps to get people unstuck by â€Å"Jolting† them out of their normal ways of thinking. Decision trees can be used as a tool while brainstorming on a specific tasks for example your English essays or while planning an experiment in your biology. You start a Decision Tree with a decision that you need to make. Draw a small square to represent this towards the left of a large piece of paper.From this box draw out lines towards the right for each possible solution, and write that solution along th e line. Keep the lines apart as far as possible so that you can expand your thoughts. After you have written the solutions, elaborate each solution further till you have a flow chart. Basically you will be combining action choices with different possible events or the results of action Activity ask students to draw a decision making tree on _( topic to be discussed with sir abad tomorrow)

Forms of Violence in the Scarlet Letter, by Nathaniel...

Violence carries several meanings. It is commonly defined as an action causing pain, suffering or destruction, but can also refer to a great force, or an injustice, a wrong. Actually, violence is not only physical, it may also imply a moral dimension. In other words, it plays both on the field of the outer and inner worlds. In all cases, violence stages a relation between domination and subjection which are entangled in it. In The Scarlet Letter, violence seems to be the leading string of the plot: Hester Prynne has to undergo the ordeal of penance in a Puritan society that harshly condemns adultery. One can see here the atmosphere of violence she is plunged into. More generally, or rather more specifically, violence is present on various†¦show more content†¦The Puritan society is actually extremely discriminative, particularly against women, who may be incriminated for being witches, and with the common religious belief that a mothers sin engenders the miscarriage of a â⠂¬Å"demon offspring† (67). One can fully realize the prevalence of religion over human matters with the execution of Mrs Hibbins, Governor Bellinghams sister, because she is suspected of being a witch. Then, society gives religion greater importance than to family ties, and, to a larger scale, human feelings. Actually, it doesnt hesitate to dominate people and abandon them at the same time: Hester and Pearl are both secluded from the rest of society while pertaining to it. The image of the Eagle in the Custom House, representative of the Republic of America, is revealing of this paradox between domination and abandonment: it is represented as being â€Å"fierce† through her beak and eye and â€Å"apt to fling off her nestling† (8-9). Thus, The Scarlet Letter imparts society with pitilessness, and the narrators experience in the Custom House was actually an introduction to what would be depicted as such in the Scarlet Letter: the â€Å"axe† and â€Å"guill otine† (32) are used against the political side that loses and represent the violence of one dominant ruling group against individuals in disagreement, or at least with different views from theirs. Society is actually about the relation between the strong and the weak, the latter who must cope with theShow MoreRelatedThe Scarlet Letter And The Other Wes Moore841 Words   |  4 Pagesstories around the same theme, there is an undeniable importance in the message being delivered. 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It served as a reminder to avoid committing a sin. In the Middle East, nations such as Iran and Afghanistan, â€Å"authorities†¦ amputated the hands of a convicted thief in front of other prisoners†¦Ã¢â‚¬ (Associated Press, â€Å"Iran Cuts Off Man’s Hand For Stealing†). The purpose of this fo rm of public humiliationRead More Comparing and Contrasting the Novel and Movie Version of The Scarlet Letter3029 Words   |  13 Pages The Novel vs. Film of The Scarlet Letter nbsp; Films of this era are criticized for substituting violence and special effects for substance. Many believe that creating a movie script is a juvenile form of writing, a shrub to the oak of a novel. Upon reading both the novel The Scarlet Letter by Nathaniel Hawthorne and viewing the film produced by Roland Joffe, one notices the tremendous effort put into both. This essay will explore the many differences and similarities between the bookRead MoreRay Bradbury s Fahrenheit 4514443 Words   |  18 Pagesyoung adult books. 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You may select a work from the list below or another